Pet Asia Expo 2023 Home

Why Attend Event ?

Pet humanization is on the rise in the pet owner community, led by the changing of pet owner demographic from baby boomers to millennials and changing attitudes toward pet ownership. Food safety and nutritional needs are becoming a major concern for pet owners leading to the willingness to spend more on quality products. With the growing middle-class and higher amount of disposable income, many pet owners now spend more on higher quality products, leading to the growth of certain pet food segments such as healthy treats, specialty pet foods, and other premium options 


B2B Edition

1st Premier B2B edition for Pet industry in Malaysia



A platform to unite region's key distributors, retailers and veterinary players.



Meet and Network with more than 100 top- notch exhibitors focusing Pet healthcare, Pet technology, Pet food ingredients and more


Global Sourcing

Global Sourcing Hub for New Products, Innovations , Ingredients and Healthcare Solutions.

Did you Know

In 2019, more than 70% of pet food purchases were made from the top five companies: Mars Inc., Nestle SA, Choroen Pokphand Group, Powerpets Food Sdn Bhd, and Colgate-Palmolive Co.

In 2020, Malaysian pet food market size was US$204.5 million, an increase of CAGR of 5.5% from 2016 which was US$165.1 million. The projected market size for 2025 is US$280.4 million. All pet food category contributed to the growth with more than half of the market was made up of cat food at 61.2%, followed by dog food at 31.8%.


Pet Asia 2023

Pet Asia Expo 2023 provides the international platform for pet industry with a strategic market-entry and market expansion for Asia's high growth markets. The three-day B2B trade show co-located with Poultry Asia and Meat Asia in Malaysia, serves to unite the region's key distributions, retail and veterinary player's . The 1st edition of the show functions as a global sourcing hub for new products, innovation and ingredients solutions. A must attend event with high profile of networking, business matching and product presentations awaiting industry during September 6-8, 2023 in the capital city, Kuala Lumpur.

Pet Food Market Segmentation


Dog Food

From 2016 to 2020, dog food sales increased, from US$52.8 million to US$65.1 million, with a CAGR of 5.4%. Dry dog food accounted for 85.6% of total dog food sales in 2020.


Cat Food

Cat food grew at a CAGR of 8.6% from 2016 to 2020. Dry cat food accounted for 66.0% of the cat food sales in 2020 with a CAGR of 12.0% from 2016 to 2020. Economy dry cat food had the highest growth in the dry food category and is forecast to take the lead (CAGR of 13.5%) from 2021 to 2025. According to Euromonitor, “innovation is helping to sustain growth within premium dry cat food, with better nutrition and veterinary care resulting in Malaysia’s cat population living ever-longer”

  •  When

    6-8 September 2023

  •  Where

    Setia City Convention Center (SCCC), Kuala Lumpur, Malaysia